The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative mod

Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the pro

Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev