You already have a personal brand, whether you know it, or not! Personal branding is for anyone who wants to move ahead in their career, climb the corporate lad

Reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and w

Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive a

"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with storie

The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the