Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transform

Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transform

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Busine

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and ho