Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery