How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly globa

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marke

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you