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The process for developing new drug and biologic products is extraordinarily expensive and time-consuming. Although large pharmaceutical companies may be able t
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The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
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New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is tha
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Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to