Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning p

The complete, 100% practical toolkit for building marketing plans that work--perfect for professional marketers and nonspecialists alike! Project-based approach

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives