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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, i

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great D