How to Sell Anything

Download or read book How to Sell Anything written by Jeremy Cassell and published by Simon and Schuster. This book was released on 2013-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond. These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer. Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: • Developing your personal “brand” • Self-coaching • Time management and the planning process • Setting the right goals • Foundations of effective influencing • Asking the right questions • Collaborative negotiation • Prospecting with purpose • Appeals to the customer and persuasive delivery • Managing relationships