By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.

Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and lever

"Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.