This bundle includes Luttrell: Public Relations Campaigns: An Integrated Approach (Paperback) and Luttrell: The PR Agency Handbook (Paperback).

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers be

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and off

The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen