An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business in

3 extraordinary books help you drive maximum value from business innovation, design, and creativity! Predictable Magic: Unleash the Power of Design Strategy to

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org

Managing innovation in such a way that it becomes an effective tool for achieving strategic organizational objectives is the subject of this work, which provide

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it