Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. T

Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. T

This book investigates the study of World Englishes from the perspective of Cultural Linguistics, a theoretical and analytical framework for cultural cognition,

This book advances and broadens the scope of research on conceptual metaphor at the nexus of language and culture by exploring metaphor and figurative language

The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The d