Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The autho

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research co

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Ind