This comprehensive volume introduces the nature and the impact of the new information and communication technologies on business and society. Emphasizing the gl

Discussing specific best practices for making specific decisions, this book offers qualitative and quantitative methods, tools, and techniques for deploying and

The force-multiplying power of business-technology alignment is acknowledged among the biggest contributors to enterprise success in the digital age. Even so, i

The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your

"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techie