This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communit

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaig

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of w