This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and co

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of th

Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produk