With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro

Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.