With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt

Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv