Marketing Destinations and Venues for Conferences, Conventions and Business Events
| Author | : Rob Davidson |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2012-05-31 |
| ISBN-10 | : 9781136380365 |
| ISBN-13 | : 1136380361 |
| Rating | : 4/5 (361 Downloads) |
Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson
Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
