A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of re

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? H

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to co

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world appl