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Type: BOOK - Published: 2018-01-11 - Publisher: Scientific e-Resources
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
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Type: BOOK - Published: 2015-01-28 - Publisher: Routledge
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior te
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Type: BOOK - Published: 2013-05-13 - Publisher: Routledge
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for