All Consumers Are Not Created Equal ". . .This book. . .will open your eyes to a new marketing concept which may turn out to be of major importance."-David Ogil

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food cons

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American f

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that le