Marketing in Context

Marketing in Context
Author :
Publisher : Springer
Total Pages : 237
Release :
ISBN-10 : 9781137297112
ISBN-13 : 1137297115
Rating : 4/5 (115 Downloads)
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Book Synopsis Marketing in Context by : Chris Hackley

Download or read book Marketing in Context written by Chris Hackley and published by Springer. This book was released on 2013-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.


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