Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a signific