A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value cre

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this le

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this le

The fourth edition of this best–selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recen