Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishe

The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are

Presents strategies that enable a business to increase its products marketing value.

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intui

"Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's succes