Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien t

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The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000 Similarly, a $10,0