This volume explores the cultural and social values attached to retail selling in various historical contexts and locations. The articles shed light on differen

Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, an

An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relative