Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a com

Bachelor Thesis from the year 2018 in the subject Business economics - Customer Relationship Management, CRM, grade: 2,0, Saarland University, language: English

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a