Customer Lifetime Value
| Author | : V. Kumar |
| Publisher | : Now Publishers Inc |
| Total Pages | : 111 |
| Release | : 2008 |
| ISBN-10 | : 9781601981561 |
| ISBN-13 | : 1601981562 |
| Rating | : 4/5 (562 Downloads) |
Book Synopsis Customer Lifetime Value by : V. Kumar
Download or read book Customer Lifetime Value written by V. Kumar and published by Now Publishers Inc. This book was released on 2008 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
