Related Books

Customer Relationship Marketing: Theoretical And Managerial Perspectives
Language: en
Pages: 371
Authors: Naresh K Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2020-12-04 - Publisher: World Scientific

DOWNLOAD EBOOK

Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepur
Customer Relationship Management
Language: en
Pages: 177
Authors: Federico Rajola
Categories: Business & Economics
Type: BOOK - Published: 2013-03-19 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge
New Perspectives and Paradigms in Applied Economics and Business
Language: en
Pages: 459
Authors: William C. Gartner
Categories: Business & Economics
Type: BOOK - Published: 2023-03-20 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), w
International Business in the New Asia-Pacific
Language: en
Pages: 350
Authors: Terry Wu
Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer
Marketing the Sports Organisation
Language: en
Pages: 320
Authors: Alain Ferrand
Categories: Business & Economics
Type: BOOK - Published: 2008-08-27 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a