Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and

This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increa

Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recogn

"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.