Provides a new approach to psychological hedonism and applies it to the growing global epidemic of unhealthy behavior.

Psychological hedonism - the idea that people tend to act in ways that maximize pleasure and minimize displeasure - has a decidedly poor reputation among academ

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture tha

Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such

Over 25 years ago, Raymond Williams’ Keywords: A Vocabulary of Culture and Society set the standard for how we understand and use the language of culture and