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Dealing with Difficult Buyers
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All successful salespeople have to deal with them. It's part of doing business--handling the dreaded difficult buyer or blocker. To understand what makes them t
How to Deal with Difficult Customers
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Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal wit
Selling Is Hard. Buying Is Harder.
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Enable Your Buyers for Faster B2B Sales ​What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the bu
Solution Selling: Creating Buyers in Difficult Selling Markets
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In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or
When Buyers Say No
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This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a