This book addresses an intriguing question: are our decisions rational? It explains seemingly irrational human decision-making behavior by taking into account o

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational deci

Two leaders in the field explore the foundations of bounded rationality and its effects on choices by individuals, firms, and the government. Bounded rationalit

At its core, economics is about making decisions. In the history of economic thought, great intellectual prowess has been exerted toward devising exquisite theo

These authors draw on nearly 50 years of combined teaching and consulting experience to give readers a straightforward yet systematic approach for making estima