Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorpora

Inspiring guidance for the principles of designing for humans.

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most h

There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is p