Tourism Destination Marketing and Management

Tourism Destination Marketing and Management
Author :
Publisher : CABI
Total Pages : 370
Release :
ISBN-10 : 1845937007
ISBN-13 : 9781845937003
Rating : 4/5 (003 Downloads)

Book Synopsis Tourism Destination Marketing and Management by : Youcheng Wang

Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].


Tourism Destination Marketing and Management Related Books

Tourism Destination Marketing and Management
Language: en
Pages: 370
Authors: Youcheng Wang
Categories: Electronic books
Type: BOOK - Published: 2011-03-01 - Publisher: CABI

DOWNLOAD EBOOK

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

DOWNLOAD EBOOK

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Strategic Perspectives in Destination Marketing
Language: en
Pages: 429
Authors: Camilleri, Mark Anthony
Categories: Business & Economics
Type: BOOK - Published: 2018-08-17 - Publisher: IGI Global

DOWNLOAD EBOOK

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
Wine Tourism Destination Management and Marketing
Language: en
Pages: 644
Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2019-06-25 - Publisher: Springer

DOWNLOAD EBOOK

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat
Destination Marketing
Language: en
Pages: 480
Authors: Steven Pike
Categories: Business & Economics
Type: BOOK - Published: 2015-12-14 - Publisher: Routledge

DOWNLOAD EBOOK

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation