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In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding
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The global development community is teeming with different ideas and interventions to improve the lives of the world's poorest people. Whether these succeed in
Measurement in Marketing
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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand
Large-scale, Component-based Development
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Scale Development
Language: en
Pages: 188
Authors: Robert F. DeVellis
Categories: Social Science
Type: BOOK - Published: 2003 - Publisher: SAGE

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'Scale Development' guides the reader toward the identification of the latent variable, the generation of an item pool, the format for measurement & the optimiz