The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and the

Today, individuals and societies of the digital age are no longer constrained by conventional contexts, narratives, settings, and status; they are surrounded an

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun

"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, o

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and