The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in us

"The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in u

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions ab

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Afr

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve