Direct Marketing
| Author | : Roddy Mullin |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 196 |
| Release | : 2002 |
| ISBN-10 | : 0749436778 |
| ISBN-13 | : 9780749436773 |
| Rating | : 4/5 (773 Downloads) |
Book Synopsis Direct Marketing by : Roddy Mullin
Download or read book Direct Marketing written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
