China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organizations, networ

China has a long history of confounding multinational companies. Many firms' strategies for China have failed and companies have been forced to revise plans to

From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in cos

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same op