Doing Research That Matters? looks at an old issue from a new perspective, taking a fresh and cross-disciplinary approach to learning how we can contribute with

It is now well-established that the long-time economic model on which the news industry has relied is no longer sustainable. Facebook, Google, and declining lev

This concise resource provides practical applications of why research methods are important for public administrators, who do not routinely perform data analysi

Research Matters. Make it your own. Research Matters unites research, reasoning, documentation, and composing into a cohesive whole, helping students see the co

Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi