This book represents the essential body of knowledge for an introductory operations management course. The guiding principle in the development of Matching Supp

MATCHING SUPPLY WITH DEMAND by Cachon and Terwiesch is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analy

The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interac

Supply Chain Management (SCM) was once a "pie in the sky" concept that could not be fully achieved. A key barrier was the cost of communicating with and coordin

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new t