What do economists know that business executives find useful? Economics ought to be indispensable for business decision-makers because it deals with the issues

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec

"The 2nd edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and manage

Often, economics is regarded as a collection of notional theories distanced far from the real world. Yet, economists maintain that theories are the foundation f

First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. P