"An understanding of the relationship between the product and the process in election polling is often lost. This edited volume unites ideas and researchers, wi

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every

Explores the trends in longitudinal variables asked in the national Election Day exit polls from their beginning in 1972 to the present. The book documents comp

In 2004, John Kerry appeared to be a clear winner based on the exit polls. But the recorded vote counts deviated sharply from the polls and were too one-sided t

Fifth Edition. For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about e