Electronic Media Management, Revised

Electronic Media Management, Revised
Author :
Publisher : Taylor & Francis
Total Pages : 485
Release :
ISBN-10 : 9781136028656
ISBN-13 : 113602865X
Rating : 4/5 (65X Downloads)

Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.


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