This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv

[Administration (référence électronique)].

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current gl

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve