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Emotion as Promotion
Language: en
Pages: 366
Authors: Rick Valicenti
Categories: Art
Type: BOOK - Published: 2005 - Publisher:

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Graphic designer Rick Valicenti is known for his inventive collages of text & image.
The Marketing Power of Emotion
Language: en
Pages: 283
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot
The Emotion Thesaurus: A Writer's Guide to Character Expression (2nd Edition)
Language: en
Pages: 541
Authors: Becca Puglisi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-02-19 - Publisher: JADD Publishing

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The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been ex
Permission to Feel
Language: en
Pages: 251
Authors: Marc Brackett, Ph.D.
Categories: Psychology
Type: BOOK - Published: 2019-09-03 - Publisher: Celadon Books

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The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a
Emotions, Advertising and Consumer Choice
Language: en
Pages: 474
Authors: Flemming Hansen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Copenhagen Business School Press DK

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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experimen