Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top tal

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at o

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on inve